shopping bag


Hot on the heels of Davina McCall advising on how to keep your spouse happy, new research reveals that today’s women are terrified of losing their man as they grow older and that the ‘Stepford Wife’ is secretly alive and kicking.

Surprising new survey results suggest that today’s women are no further on than their submissive 1950’s predecessors, with over half worrying their men will cheat with younger women (56%) and 1 in 4 believing women should have a meal on the table for their man every night!

The survey by skin care specialists Flint + Flint discovered over a quarter of those questioned (26%) still see cooking as a woman’s job and a huge 41% claim the washing is a female task! Male stereotypes are still very much in existence too with perceived “blue jobs” including taking the bins out and mowing the lawn. 

The majority of UK women spend an average of £550 every month on skin care, beauty products, treatments and gym memberships and 51% cite wanting to look good for their other half as their motivation.

54% would consider cosmetic surgery to look younger and lose weight and 4 in 10 would use botox to look younger despite 90% not knowing what it contains.

Over half admit to having forked out for expensive “quick fixes” such as power plates or body wraps that promise immediate weight loss and 71% claim to carry out at least three faddy diets a year, consuming as little as 200 calories a day.

Owner Maxine Flint comments:

“I am saddened to hear that UK women are so insecure about their men straying and that this is the main reason for wanting to preserve their looks.

“At Flint + Flint we champion women looking after their skin for health reasons and also for their own inner confidence. As for cooking being the woman’s job I’m not sure about other households but it would certainly leave Mr.Flint very hungry in ours!”

Tips from an actual 1950’s high school Home Economics textbook: “Advance: How to be a Good Wife”:

HAVE DINNER READY: Plan ahead, even the night before, to have a delicious meal - on time. This is a way to let him know that you have been thinking about him and are concerned with his needs. Most men are hungry when they come home, and having a good meal ready is part of the warm welcome that is needed.

PREPARE YOURSELF: Take fifteen minutes to rest so that you will be refreshed when he arrives. He has just been with a lot of work-weary people. Be a little gay and a little more interesting. His boring day may need a lift. Greet him with a smile.

CLEAR AWAY THE CLUTTER: Make one last trip though the main part of the house just before your husband arrives, gathering up children's books and toys, papers, etc. Then run a dust cloth over the tables. Your husband will feel he has reached a haven of rest and order, and it will give you lift too.

PREPARE THE CHILDREN: If they are small, wash their hands and faces and comb their hair. They are his little treasures and he would like to see them playing the part. 

MINIMIZE ALL NOISE: At the time of his arrival, eliminate all noise from the washer, dryer, or vacuum. Encourage the children to be quiet.

SOME "DO NOT'S": Don't greet him with problems and complaints. Don't complain if he is late for dinner. Count this as a minor problem compared to what he might have gone through that day.

MAKE HIM COMFORTABLE: Have a cool or warm drink ready for him. Have him lean back in a comfortable chair or suggest that he lie down in the bedroom. Arrange his pillow and offer to take off his shoes. Speak in a low, soothing voice. Allow him to relax and unwind.

LISTEN TO HIM: You may have a dozen things to tell him, but the moment of his arrival is not the time. Let him talk first.

MAKE THE EVENING HIS: Never complain if he doesn't take you to dinner or to other entertainment. Instead, try to understand his world of strain and pressure and his need to unwind and relax.


This ones caused a bit of a divide of opinions in the Flint + Flint office, we can't quite believe they used to teach this to young women in schools at one point. What do you think of above advice from a 1950's Home Economics book? Are you championing the 'Stepford Wife'? Or does it make you sad? 

Flint + Flint surveyed 2,051 women between the ages of 25-55 in clinics across the country between January 2015 –May 2015.

Next Post Previous Post